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Research papers

Time to change time

Most people in the industry will agree that the dynamic of television has changed and that the dynamic of all other media are changing too. Considering that we face a new media environment and that we need to address the stronger than ever demand of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Ken Holden, Gilles Santini
June 23, 2005
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Citation

Holden and Santini (2005a, June 23). Time to change time. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/time-to-change-time


Research papers

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Jean-Louis Laborie, Gilles Santini
November 11, 1996
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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems


Research papers

What kind of audience research will be required in future?

This paper begins with a very brief summary of new developments in the television medium and their effect on the likely stracture of the television market going into the next century from the perspective of the viewer and the advertising industry. We...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Robert Hulks, Gilles Santini
May 1, 1994
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Citation

Hulks and Santini (1994a, May 01). What kind of audience research will be required in future?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-kind-of-audience-research-will-be-required-in-future-


Research papers

Goelette II

Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Gilbert Haas, Gilles Santini
November 25, 1987
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Citation

Haas and Santini (1987a, November 25). Goelette II. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/goelette-ii


Research papers

Opinion polls: How crucial are statistical techniques to get the right figures?

The 1986 french "Elections legislatives" have pointed out that the figures out coming from opinion polls are highly dependant from the statistical techniques involved in the estimation process. Such influence can be observed at three levels : -...

Catalogue: Seminar 1986: Opinion Polls
Authors: Sophie Martin, Gilles Santini
Company: IPSOS
June 15, 1986
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Citation

Martin and Santini (1986a, June 15). Opinion polls: How crucial are statistical techniques to get the right figures?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opinion-polls-how-crucial-are-statistical-techniques-to-get-the-right-figures-